May 8-9, 2019
  Coronado Island Marriott Resort & Spa | San Diego, CA

2018 Agenda

2019 Agenda Coming Soon!



Discovering New Directions in The Practitioner Channel


WEDNESDAY May 30, 2018

7:00 - 8 AM: BREAKFAST

SESSION ONE 8:00-10:30 AM:  Healthcare in Transition-
Where Are We & Where Are We Going?

Welcome & Opening Remarks
Meg Sinclair:  Co-Founder/Publisher, Holistic Primary Care

Overview: The Impending Healthcare Shake-up
Erik Goldman:  Co-Founder/Editor-in-chief Holistic Primary Care

FUTURE SHOCK: How Will Practitioner Channel Companies Evolve in a Fast-Changing Healthcare Landscape?
Michael Levin:  Founder, Health Business Strategies

“MACRA-Economics:” How Payment Reform is Reshaping Medical Practices
Josh Whitehurst: Founder, HouseCall Video Telemedicine

Roundtable Q & A


SESSION TW0 11:00-1:00 PM:  Perspectives on the Practitioner Channel

FIRST LOOK! Highlights from HPC’s 2018 Practitioner Survey
Erik Goldman:  Co-Founder/Editor-in-chief Holistic Primary Care
Now in it’s 8th year, HPC’s survey is the most comprehensive ongoing research on practitioner engagement with nutrition, supplements, health tech, and media.

Applying Insight from the 2017 Integrative Physician Market Landscape Study for Impactful Practitioner Outreach
Yadim Medore, Founder & CEO, Pure Branding

Signals from the SORD Study: What the Consumer Market Can Teach the Practitioner Channel
Julianna Erickson: Senior Category Marketing Manager, LONZA | Capsugel

Roundtable Q & A

1PM-2:15: LUNCH

SESSION THREE:  2:15-4:00 PM:  Legal & Regulatory Issues in the Practitioner Channel

Regulatory Update: Federal, State & Local Issues to Watch
Ivan Wasserman, Esq:  Partner, Amin Talati Upadhye

Regulatory Update:  The Perspective from Washington DC
Todd Harrison, Esq: Partner, Venable LLC
New Initiatives for Improving Quality of Botanical Raw Materials
Mark Blumenthal, Founder/Director:  American Botanical Council


SESSION FOUR 4:30-6:30:  Supplements, Science, and Clinical Practice

Brands vs Branded Ingredients: Do Practitioners Understand the Difference? 
Erik Goldman:  Co-Founder/Editor-in-chief Holistic Primary Care

Why Ingredient Science Matters
Jim Lugo, PhD: Chief Science Officer, Lonza

Functional Medicine in a Conventional Hospital System: Update from the Cleveland Clinic
Patrick Hanaway, MD: Medical Director, Cleveland Clinic Center for Functional Medicine

7:00 Cocktail Reception & Dinner (Sponsored by LONZA | Capsugel)

Capsugel Lonza Logo2018

THURSDAY May 31, 2018

7:00  - 8 AM BREAKFAST:

SESSION FIVE: 8:00-10:30 AM:  Modern Marketing in the Medical Channel

Tapping Social Media & Content-Based Marketing to Extend Your Practitioner Reach
Josh Whitehurst: Founder, HouseCall Video Telemedicine

FDA’s New Labeling Requirements: Implications for Practitioners & the Brands that Serve Them
Susan Hewlings, PhD, RD: Consultant NutraSource, Co-Founder Substantiation Science


11:00-1:00  Closing Session:  What Healthcare Professionals Really Want -
Perspectives from the Frontline of Clinical Practice

The Role of Supplements & Nutraceuticals in Today’s Functional Medicine Practice
Jill Carnahan, MD: Director, Flatiron Functional Medicine

Unmet Clinical Needs & New Opportunities for Practitioner Channel Brands
Robert G. Silverman, DC:  Founder, Westchester Integrative Medicine


 1:00 - Adjourn - Enjoy the Florida Sunshine!