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May 8-9, 2019
  Coronado Island Marriott Resort & Spa | San Diego, CA

2019 Agenda

The Practitioner Channel Forum 2019

Shaping the Future of the Practitioner Channel

in a Changing Healthcare Landscape

 

WEDNESDAY May 8, 2019

1:00 - 3:00pm: SESSION ONE  Healthcare in Transition- Where Are We Now & Where Are We Going?

Welcome & Opening Remarks
Meg Sinclair
:  Co-Founder/Publisher, Holistic Primary Care

Overview: How Silicon Valley & Consumer Retail Are Remaking Healthcare
Erik Goldman
Co-Founder/Editor-in-chief Holistic Primary Care

The Practitioner-Patient Relationship in the 21st Century: How Practitioners Influence Supplement Purchase Patterns
Barri Sigvertsen
, Senior Marketing Director, Lonza

3:00-3:30pm: REFRESHMENTS & NETWORKING BREAK 

3:30-6:00pm: SESSION TW0:  Perspectives on the Practitioner Channel

FIRST LOOK! Highlights from HPC’s 2019 Practitioner Survey
Erik Goldman:
  Co-Founder/Editor-in-chief Holistic Primary Care
Now in it’s 9th year, HPC’s survey is the most comprehensive ongoing research on practitioner engagement with nutrition, supplements, health tech, and media.

 

KEYNOTE PRESENTATION:

Integrative & Functional Medicine in a Mainstream Clinical Setting: The Mayo Clinic Experience
Adam Perlman, MD
, Director of Integrative Health & Wellbeing, Mayo Clinic Florida Learn from one of the nation's pioneering integrative medical practitioners and educators


Roundtable Q & A

7:00 Cocktail Reception

8:00pm Dinner (Sponsored by LONZA)

Capsugel Lonza Logo2018


THURSDAY May 9, 2019

 

7:00-8:00am: BREAKFAST

 

8:00-10:30 SESSION THREE:  Ensuring the Future of the Professional Channel

Ensuring the Future of the Practitioner Channel in a Changing Healthcare Environment
Jaclyn Chasse, ND
VP of Scientifiic & Regulatory Affairs, Emerson Ecologics


Bastyr University at 40 & the Future of Naturopathic Medicine
Ryan McNally, ND
: Faculty, Bastyr University California


Practitioner Panel Discussion: Drs. Perlman, Chasse, & McNally

10:30-11:00am: MORNING BREAK

11:00am-1:00pm: SESSION FOUR: Legal & Regulatory Perspectives

Legal & Regulatory Update--The View from Washington DC: Are We Ready for "DSHEA 2.0"? 
Todd Harrison, EsqPartner, Venable LLP

Medicolegal Considerations in the Clinical Use of Supplements: What Industry Needs to Understand
Michael H. Cohen:
Founder, Cohen Healthcare Law Group

Legal & Regulatory Panel Discussion: Cohen & Harrison

 

1:00-2:15pm: LUNCH

2:30-4:00pm: SESSION FOUR: Cannabis in the Clinic

Hemp, Cannabinoids, CBD & Clinical Practice: A Gap Analysis
Anthony Almada, MScFounder, IMAGINutrition

Perspectives on Clinical Use of Hemp-Based Remdies

Speaker TBD

 

4:00-4:30pm: AFTERNOON BREAK

 

4:30-6:30 SESSION SIX: Quality Assurance & Supply Chain Integrity

Analytical Methods for Improving Supply Chain Integrity & Product Quality

 

Holly E. Johnson, PhD, Chief Science Officer, American Herbal Products Association

 

Marketing the Quality Story to Medical Practitioners

Speaker TBD

CLOSING KEYNOTE PRESENTATION
Value Through Authenticity: How to Create Long-Term Value for Your Supplement Brand

Michael Bush,  Co-Founder, GrowthWays Partners

 

7:00pm - Adjourn - Enjoy Coronado Island & San Diego!

 

 

2019 Confirmed Speakers

Adam Perlman, MD, Director of Integrative Health & Wellbeing, Mayo Clinic Florida 

Integrative & Functional Medicine in a Mainstream Medical Center: The Mayo Clinic Experience

The Mayo Clinic is among a number of world-renowned medical centers that has made a serious commitment to integrative & functional medicine. Earlier this year, Mayo hired Dr. Adam Perlman--formerly the director of Duke University's highly regarded Integrative Medicine Center--to oversee the development of an entirely new Integrative Health & Wellness Center at its Jacksonville, Florida campus. In this keynote presentation, Dr. Perlman will share insights drawn from his vast experience bringing nutrition-centric functional medicine models into mainstream hospital systems. He'll shed light on the opportunities for industry, as well as the challenges and standards that practitioner-facing brands must face if they wish to participate in this burgeoning movement from the margins to the center of heathcare.

 

Barri Sigvertsen, Senior Marketing Director, Lonza

How Practitioners Influence Consumer Supplement Choices: Insights From the 2019 SORD Study

The bi-annual SORD study gathers extensive data on supplement use from 2000 US consumers. The 2019 survey includes extensive questions on how consumers interact with medical professionals, and the ways in which practitioners infuence their product choices, purchasing decisions, and health behaviors. TPCF is thrilled to present this first look at the new SORD data set, with Barri Sigvertsen, one of the industry's brightest market research analysts.

 

Anthony Almada, Founder IMAGINutrition

Hemp, Cannabinoids, CBD & Clinical Practice: A Gap Analysis

The explosive growth of the hemp/cannabis sector is unprecedented in the history of the natural products industry. Many practitioner-channel brands have launched hemp-based products; others are considering it. While practitioners are increasingly open to hemp-based medicine, they are rightly demanding solid evidence, not just evangelism. Overly enthusiastic promotion could easily boomerang on the industry in the form of regulatory actions, unsubstantiated or misleading claims lawsuits, and patent/IP violation suits. In this in-depth session, industry veteran Anthony Almada will offer guidance on how to close the "evidence gap," how to sell the biology of hemp, not just the chemistry,  the role of intellectual property and patent protection, the strongest clinical opportunities for hemp-based products, and more.

 

Jaclyn Chasse, ND, VP of Scientific & Regulatory Affairs, Emerson Ecologics

Ensuring the Future of the Practitioner Channel in a Changing Healthcare Environment

What is the role of a medical professional in an era of extreme patient empowerment, self-diagnosis, and lightning-fast online retail? How will the "legacy" practitioners at the base of the practitioner channel survive in a radically changing medical landscape? How do practitioner-facing brands remain relevant to practitioners and their patients? Dr. Jaclyn Chasse will address these and other tough questions from her diverse perspectives as a naturopathic clinician, supplement industry executive, and former head of a major medical organization.

 

Erik Goldman, Editor & Co-Founder, Holistic Primary Care

HPC's 2019 Practitioner Survey -- A First Look!

HPC's annual practitioner surveys represent the most comprensive and broad-ranging data sets on the ways in which medical professionals are engaging with supplements, herbs, and nutraceuticals. Since 2010, these studies have been tracking and benchmarking  the evolution of the field, revealing practitioner perspectives and attitudes, and identifying new industry opportunities. Join HPC's founding editor, Erik Goldman, for a first look at the new 2019 data.

 

Todd A. Harrison, Partner, Venable LLP

Legal & Regulatory Update: The View from Washington, DC

Will the FDA really revise DSHEA? Would that revision be a good or a bad thing? Will the agency continue to permit the widespread sale of CBD in dietary supplements? Can a rapidly growing practitioner channel maintain its relatively protection from regulatory scrutiny? Todd Harrison, one of the industry's sharpest legal minds, shares his perspective on the coming changes.

 

Holly E. Johnson, PhD, Chief Science Officer, American Herbal Products Association

Analytical Methods for Improving Supply Chain Integrity & Product Quality

Impeccable product quality is an essential factor in the practitioner channel value proposition. But the challenges of economically-motivated ingredient adulterations, as well as the wide prevalence of herbicides, pesticides and other environmental toxins are complicating the quality assurance process. On top of that, analytical methods are changing rapidly, putting ever more pressure on QA/QC departments to keep up. On the marketing side, every company claims “top quality” but few effectively communicate quality in terms that medical practitioners comprehend. Dr. Holly E. Johnson,  one of the nation’s leading experts on lab testing methodology for botanical identification and quality assurance, will share her perspectives on how practitioner-focused brands can ensure the integrity of their products in an increasingly challenging marketplace.

 

Ryan McNally, ND, Faculty, Bastyr University California

Bastyr University at 40 and the Future of Naturopathic Medicine

The naturopathic profession is part of the bedrock of the practitioner channel. Since it's founding in 1978, Bastyr University has been at the foundation of modern naturopathy, training thousands of naturopathic clinicians, researchers and thought leaders. But in a rapidly changing healthcare landscape, the traditional model of naturopathic practice--solo and small group practices serving cohorts of loyal and compliant patients--faces many challenges. In his faculty role at Bastyr's San Diego campus and clinic, Dr. Ryan McNally represents--and trains--a new generation of naturopathic doctors primed and ready for today's healthcare realities. He'll share his perspectives on where the profession has been, where it's going, and how Bastyr is both responding to and influencing the future of medicine.

 

Michael H. Cohen, Founder, Cohen Healthcare Law Group

Medicolegal Considerations in the Clinical Use of Supplements: What Industry Needs to Understand

Medical professionals who practice holistic, naturopathic, functional, and integrative medicine face certain unique medicolegal challenges. This is especially true for MDs and others transitioning out of conventional care models. Michael H. Cohen, one of the nation's leading healthcare and FDA attorneys, shares lessons learned from decades representing healthcare practitioners, manufacturers and distributors of dietary supplements and cosmetics, healthcare technology platforms, and cutting-edge health and wellness businesses. 

 

Michael Bush, Co-Founder, GrowthWays Partners

Value Through Authenticity: How to Create Long-Term Value for Your Supplement Brand

As practitioner-focused supplement brands continue to evolve, along with the fields of holistic & functional medicine, many company leaders will sooner or later face the question of how to remain true to their company's core values while responding to the demands of a larger and more mainstream market. Supplement industry veteran, Michael Bush, has more than 25 years of experience leading venture-backed businesses in the natural products, healthcare, and bioinformaticts industries. As president and CEO of probiotic innovator, Ganeden, Bush grew the market for the companies patented probiotic ingredients in more than 65 countries, and steered the company through a highly successful 2017 merger with Kerry, Inc. Ganeden's ingredients are now included in more than 1,000 product SKUs worldwide.

Bush has participated in raising over $200 million in growht capital, and had leadership roles in dozens of M&A transactions. The creation of long-term value, he says, really comes down to one thing: authenticity. Over the long haul, the market values companies that state their missions clearly, and deliver on their promises. Nowhere is this more relevant than in the practitioner channel.